The 3 Best Questionnaires for Measuring Values

Our values fuel our actions, emotions, and behavior.

They are a crucial aspect of significant branches of studies, including sociology, philosophy, education, and psychology.

Values are tied in with ethics and morals; they guide our judgment and prepare us to choose actions according to their consequences.

The human value system serves self-exploration, self-enhancement, and self-recognition. Values are “freely chosen, verbally constructed consequences of ongoing, dynamic, evolving patterns of activity, which establish predominant reinforcers for actions that are intrinsic in engagement in the valued behavioral pattern itself” (Wilson & DuFrene, 2009, p. 66).

Psychologists believe in the transformative power of values. Studies have shown that ethics and values can change our inner world and alter the way we perceive and react to stimuli. For example, a person who has regard for honesty will genuinely reflect the same actions. That person would be less likely to engage in behaviors such as lying, stealing, cheating, or using any unfair means to accomplish set goals.

Whether personal, professional, social, or life-oriented, values make room for knowledge, wisdom, and heightened self-realization. They are unique and individualized. We all choose different combinations of values in life, and these choices shape our actions and life decisions. Clarifying values is a great way to prioritize our life goals and understand what we truly desire to become.

In this article, we will discuss some of the most popular and standardized measures for evaluating our personal and core values. We will know what value assessments are, why we need them, and where we can find them. The value-based inventories and questionnaires mentioned in this piece will let you tune in to your inner standards and determine what means the most to you.

Before you read on, we thought you might like to download our 3 Meaning and Valued Living Exercises for free. These creative, science-based exercises will help you learn more about your values, motivations and goals and will give you the tools to inspire a sense of meaning in the lives of your clients, students or employees.

This Article Contains:

• The Valued Living Questionnaire (VLQ)
• What Does the VLQ Measure Exactly?
• A Look at the VLQ Validity
• Where Can You Find the Valued Living Questionnaire?
• The (Schwartz) Portrait Values Questionnaire (PVQ)
• What Versions Are There?
• What Does the PVQ Measure Exactly?
• A Look at the PVQ Validity
• Where Can You Find the Portrait Values Questionnaire?
• The Personal Values Assessment (PVA)
• What Does the PVA Measure Exactly?
• A Look at the Validity of the PVA
• Where Can You Find the PVA Questionnaire? (+ PDF)
• A Take-Home Message
• References

The Valued Living Questionnaire (VLQ)

Values develop from personal experiences, observational learning, and environmental influences. Regardless of how we cultivate them, moral values are crucially important to our inner peace and balance. Going against them, no matter why, brings in a lot of tension and can be overwhelming for us.

The principle theory of value revolves around the concept of a ‘value system’ – a set of deep-rooted standards that form the foundation of our actions and life choices. Our values are built on ten domains of living, and this is what the Valued Living Questionnaire attempts to evaluate.

The ten areas include:

1. Family
2. Marriage and intimate relationships
3. Parenting
4. Friendship and interpersonal relationships
5. Professional life
6. Academic life
7. Leisure and recreation
8. Spirituality
9. Citizenship
10. Self-care

Some scientists working on Acceptance and Commitment Therapy initially created the Valued Living Questionnaire (VLQ). They found that valued living was a vital component that works behind the successful implementation of radical self-acceptance and commitment to positive change (Hayes, 2004; Hayes, Strosahl, & Wilson, 1999).

The VLQ is a simple self-report measure that emphasizes on the values that are unique to us. It also explores how valued living across the ten domains of life have influenced our actions over the past few days. The responses are scored on a 10-point Likert Scale that indicates how significant the particular value is to us.

With high test-retest reliability and consistent validity, the VLQ is a great way to get started on estimating the specific standards that define our living (Wilson, Sandoz, Kitchens, & Roberts, 2010).

What Does the VLQ Measure Exactly?

Valued living is a significant part of Acceptance and Commitment Therapy (ACT; Hayes et al., 2006).

It is associated with other core processes such as mindful living, acceptance, mental balance, reduced distress, and overall adjustment (Wilson & Murrell, 2004).

The Valued Living Questionnaire systematically assesses the extent to which individuals regard their values and incorporates them into daily actions. That values influence our everyday activities was initially mentioned in the Acceptance and Commitment Theory but became the foundation of the valued living test.

The VLQ assesses three main things:

• Identifying the domains of valued living that we think are most important to us.
• Suggesting how the domains influenced our actions over the past week.
• Evaluating the degree to which our actions are consistent with our values (VLQ; Wilson et al., 2010).

A Look at the VLQ Validity

Some studies on the effectiveness of the VLQ across varied settings showed that there is a significant positive correlation between what values mean to us and how much we act according to them (Floyd & Widaman, 1995).

Consistent validity was relatively high for the VLQ assessment, indicating that the results are more or less constant across populations of different backgrounds (Wilson et al., 2010).

Construct validity of the Valued Living Questionnaire, and some other standard assessments (such as the Acceptance and Action Questionnaire) were evaluated in research on a large sample of undergraduate university students.

The results indicated significant validity of the scores and found greater consistency among the VLQ results of the participants.

Where Can You Find the Valued Living Questionnaire?

Although the VLQ originally evolved as part of the Acceptance and Commitment Therapy, it is now a widely accepted measure of estimating the domains of life values that govern our actions. The scale has two sets of questions – one that evaluates our meaning of the values and one that estimates how the values have impacted our activities over the past week.

It is a self-scoreable form and is quick to administer. Respondents record their scores on a 10-point Likert Scale where ‘1’ means ‘not at all important,’ and ’10’ implies ‘extremely important.’

In the second part of the form, the responses range from ‘1’ – ‘totally inconsistent with my values’ to ’10’ – ‘totally consistent with my values’ in the second part of the test.

You can find the test online. Below is a brief illustration of the assessment form:

Valued Living Questionnaire (VLQ)

Below are statements on some areas of life that most people value. Rate them on a scale of 1-10, where ‘1’ implies ‘not at all important’ and ‘10’ means ‘extremely important.’ Respond to each item according to your sense of value; there are no right or wrong answers here.

The (Schwartz) Portrait Values Questionnaire (PVQ)

The Portrait Values Questionnaire (PVQ) is based on Schwartz’s theory of values. Schwartz and his colleagues in 2001 explained that ten fundamental individual values influence human actions at any point.

These are:

1. Self-directional values – that define our goals and ambitions in life.
2. Stimulative values – that provide the energy and vigor to move ahead for accomplishing the aspirations.
3. Hedonistic values – that operate on the pleasure principle and instant need gratification.
4. Achievement values – that define personal success and competence.
5. Power values – that come with societal norms, control, and personal resources.
6. Security values – including personal safety, harmony, interpersonal relationships, and self-control.
7. Conformity values – that operate through agreeableness to societal norms and standards.
8. Traditional values – involving respect, community support, commitment, and acceptance of customs and culture.
9. Benevolent values – that is tied in with preservation and enhancement of the welfare of self and others close to us.
10. Universal values – that encompass appreciation, tolerance, and general acceptance of the nature of things around us.

The ten values in this scale are organized into four domains:

1. A self-directional domain that operates on openness and flexibility to change.
2. A universal value domain that is influenced by transcendence.
3. Traditional values domain that is motivated by the laws of conservation.
4. Power value domain that is governed by self-enhancement.

The assessment comes with several relatable statements about how we feel about ourselves and others. Respondents rate each statement according to what they think is most appropriate for them. The results explain which of the four domains play a predominant role in the individual’s life and also suggests how to make the most of it.

What Versions Are There?

The Portrait Values Questionnaire comes in four different versions:

• A long-form version (PVQ-40), containing a list of 40 portrait values from which respondents choose the ones most important to them.
• A short-form version or PVQ-21 containing 21 portrait values from which individuals choose the ones that influence them the most.
• A male version that contains some portrait values and standards unique to the adult male population.
• A female version containing universal and personal values, unique to the adult female population (Schwartz, 1992; 1994).

The values in each variation are obtained by assessing their relatability, and how often individuals use them on a day-to-day basis. The respondents compare themselves to each portrait value and identify how much it resonates with them. The response pattern follows a 6-point Likert Scale ranging from 1 (not at all like me) to 6 (totally like me).