If you’ve ever heard the word hustle used before, forget what you’ve heard… Tiffany Hall is the epitome of it. She’s a corporate attorney who launched her business, Empower Cocktails, during nights and weekends in 2015. As well as having an extensive career as a former marketer and lawyer for one of the world’s largest spirits conglomerates, Pernod Ricard, Tiffany Hall is a female entrepreneur that you must know about. While working at the multi-billion-dollar French spirits company, Hall was surprised by how profitable the liquor business was, and how most brands were targeted toward men. “Women were an afterthought,” she says. So, although she had zero experience as an entrepreneur, Hall decided to tap into her savings to set out on her journey to create a brand that celebrates and honors women while catering to their distinct tastes.
Knowing that the road ahead was going to be challenging, this female powerhouse was motivated by what she saw as a gaping hole in the man-centric spirits marketplace. Despite the obstacles, she pushed through to launch her company, Empower Cocktails and created her first beverage, the Empower Cosmopolitan Martini. With wonderful hints of white cranberry and lime coupled with a luscious sweet-potato vodka and triple sec, this is just the beginning of what Tiffany has in store for the future. Currently available in about 30 stores throughout Connecticut, New York, New Jersey, Massachusetts, and Rhode Island, as part of Hall’s mission, Empower Cocktails has partnered with several nonprofits that champion women’s initiatives, including the Voss Foundation, Kicked It In Heels, and the Metro-Manhattan Community Foundation.
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