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Keys to the ladies room: Redefining financial services

Successful financial advisor helps peers approach and serve women

Women account for 85 percent of all consumer purchase decisions in the U.S, according to Marketing to Women.

Adri Miller-Heckman brings 25 years experience in breaking down gender barriers to her new book, The Keys to the Ladies' Room: A New Business Model for Financial Advisors.

In the book, Miller-Heckman gives financial advisors practical guidance to broaden their client base and build a profitable business. The book is one part of Miller-Heckman's dedication to raising awareness about the untapped financial power of women.

"I realized early on that women need more if they are going to invest in financial planning, but the industry fails to share this vision," Miller-Heckman says. "Women are a goldmine of opportunity. Advisors just need to give them what they want."

In the book, Miller-Heckman helps advisors move from the prospecting, selling and closing business model to the art of building relationships by inspiring and motivating clients. The book provides case studies, worksheets and scripts to help advisors immediately embrace this new model. In this mindset, Miller-Heckman says, advisors can expand their practice by attracting both genders and ultimately grow through referrals.

"Women want the financial industry to understand their needs," Miller-Heckman says. "If asked properly, women won't merely give you the keys to the ladies room-- they'll invite you in, give you a tour and introduce you to all of their friends."

The Keys to the ladies room: Redefining financial services

The Keys to the Ladies Room: A New Business Model for Financial Advisors
By Adri Miller-Heckman
ISBN: 978-1-47729-831-2
Available in perfect bound softcover and e-book formats
Available at Amazon, Barnes & Noble and AuthorHouse

About the author
Adri Miller-Heckman is a senior executive financial services expert with extensive nationwide experience in business development training. She is an approved financial advisor coach at Robert W. Baird, Merrill Lynch, Deutsche Bank, UBS and Bank of America. Adri's coaching career was preceded by a successful and extensive career in the field. Today, Adri is proud of the impact she has made during 25 years in the industry - notably, her effect on female advisors.

For more information, visit www.adrimillerheckman.com
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