Maryland Women's Heritage Center

Free fairs dictate fashion in Rio de Janeiro and boost creative economy

A city that mixes influences, creates its own fashion and dictates trends. We are not talking about Paris, France, or Milan, Italy. Those who walk around the streets of Rio de Janeiro quickly notice the carioca has a casual, creative and very charming dress code. And in the metropolis that is passionate about outdoor events, this style gave rise to a new fever: the independent fashion fairs.

Every weekend at least one event brings together hundreds of locals and tourists in free spaces. The recipe is simple: gather young and talented producers of fashion, art, design, decoration, crafts and gastronomy, in squares or cultural centers, and have their creations circulate. The fairs work as brand incubators and help stimulate the local creative economy.

We’ve separated five fairs that depart from this principle and celebrate Rio's way of live and dressing. The range of attractions is diverse and goes way beyond fashion. Get ready to see what's new and taste wonderful food. After all, no one here is made of steel.

Babilônia Feira Hype

Rio's most traditional fair has revealed some famous brands. Created in 1996, each monthly edition has 120 to 150 exhibitors. Here everyone produces what they sell. And that includes from trendy clothes to handmade hamburgers. Its editions, generally held in the South Zone, have some of the city’s postcards as scenery. Including Lagoa Rodrigo de Freitas. (www.babiloniafeirahype.com.br)

Babilonia Feira Hype


It’s the trendiest one. The atmosphere is very informal and even your pet is welcome here. The Cluster is a multidisciplinary space that also gathers DJs, workshops, market and gastronomy. The events, advertised on social networks, have been held in large houses in Glória and Botafogo, neighborhoods in Rio’s South Zone, as well as in cultural centers, as Casa França Brasil, in the City Center. (www.ocluster.com.br).



Carioquíssima was created in 2014 and its editions are itinerant. It’s been held at the revitalized Praça Mauá, Gávea Planetarium, Museum of the Republic and the neighborhoods of Santa Tereza, Laranjeiras and Praia Vermelha (right next to the Sugar Loaf). The gastronomic part of the fair is a chapter apart, with mouth-watering sandwiches and homemade beers. The success of this initiative is all over Instagram: nearly 800 thousand photos with the tags #carioquissimo and #carioquissima. (www.carioquissimo.com.br).


Mercado Mistureba

It happens every first Saturday of the month in a bar in Lapa (Rua Mem de Sá 70), Rio’s traditional bohemian neighborhood. With 10 years of history, its strong suit is fashion. In each edition, new creators assemble their clothes rackets to exhibit and sell women’s and men’s clothing, jewelry, bags, in addition to handcrafted and sustainable materials. (@mercadomistureba on Facebook).

Mercado Mistureba

Feira Independente de Qualquer Coisa

FIQC was born in 2016 as the result of the dream of four residents of the North Zone to bring more life to the cultural scene in the region. Nowadays, the fair is held once a month, on Sundays, at Praça Saens Peña, in Tijuca. In addition to concerts of independent artists, it offers activities for adults and children as well as space for small producers. (@independentedequalquercoisa on Facebook).

Feira Independente de Qualquer Coisa

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